With over 9 years of experience in ecommerce, I bring a unique blend of commercial understanding and creative thinking. My background in graphic design and digital content creation allows me to approach ecommerce not just as a sales channel, but as a fully considered user experience.

I’ve managed multiple Shopify websites, leading on UX, product management, and team direction, while creating content and visuals that connect with customers and drive growth. I specialise in combining design, content, and data to build engaging, high-performing ecommerce experiences.